Google lets websites opt out of AI-powered search results

Google has just rolled out a new option in its Search Console, allowing website publishers to block their content from being included in AI-powered search features like AI Overviews and AI Mode. This move comes as these tools already reach over 3.5 billion monthly users, and introduces new performance reports tailored to track impressions from these AI-driven results.

A concession under regulatory pressure

This change isn’t entirely voluntary. It follows pressure from the UK’s Competition and Markets Authority (CMA), which argued that content creators face significant vulnerability when dealing with the tech giant. While Google now offers a toggle to opt out, many publishers worry that a voluntary withdrawal could drastically reduce their online visibility—especially with no clear alternatives to drive traffic.

More precise performance tracking

To ease the transition, Google is adding new performance reports within Search Console. These tools will help site administrators clearly distinguish between impressions from traditional search results and those generated by AI-enhanced modules. A transparency measure that should help publishers assess the real impact of AI on their audience before deciding whether to opt out.